You will be familiar with the term bounce rate if you are using Google Analytics. According to Google,
Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.
In term of this bounce rate, the lesser is more better. But in some situation, 60% bounce rate above is not suitable for a blog and categorized as bad performance in bounce rate. If your bounce rate is high it means people doesn’t find what they want from your sites or blog and they just pass by.
So how to reduce bounce rate? Catch it soon!!